The 7th Field Points series is focused on leadership. Throughout the series, our host Morgan Seger will be joined by co-host Laurel Mann and the Sr. Leadership team from Ceres Solutions to discuss the 2023 Strategic Initiatives. In the second episode of the series Drew Garretson comes on the show to talk about the “Amplify” initiative.
Who is Drew Garretson? Drew Garretson is the Chief Marketing Officer at Ceres Solutions. A Pendleton, Indiana native now calling southwestern Indiana home, Drew began his career with Ceres Solutions as graduate of Purdue University, working in agronomy sales and managing the Vincennes agronomy branch. He then spent 9 years with Land O' Lakes, growing his career in ag technology before eventually taking on a role as U.S. E-Business Field Team Lead, onboarding Land O' Lakes owners to the company's digital marketing, e-commerce and strategic digital programs. Drew has been back at Ceres since September 2020, and now leads the Ceres Solutions ag tech and marketing teams, along with providing strategic direction in stewardship and digital solutions that brings valuable technologies to better serve customers and amplify the Ceres Solutions story. Drew is active in a number of community organizations and agricultural groups, including the Purdue College of Agriculture Alumni board, Knox County Economic Development board and is past chairman of the Agribusiness Council of Indiana, to name a few. Drew and his family reside in Knox County and enjoy spending time together exploring the outdoors, cheering for Purdue sports, and learning more about the rich history of Indiana and the United States.
What is Amplify?
Amplify is one of the four strategic initiatives at Ceres Solutions for 2023. For Drew and the marketing team he leads, it focuses on telling the story of Ceres Solutions in ways that helps our employees, farmer-owners, customers, and community members understand the value of doing business with a farmer-owned cooperative.
How is “Amplify” in Action?
Employees and customers have likely felt a shift in the past several years, as Ceres takes a more proactive and intentional approach to amplifying the stories of our employees, showcasing the products and services we have to offer, and encouraging participation in this amplification from our employees and farmer-owners as we chart the future of the organization. "A thread that we have across the business, across all of the enterprises, is that we wake up every day excited about how we're going to serve our customers. And there's a lot of different ways that you can do it," Drew said. Finding creative and interesting ways to share that excitement and enthusiasm is what the Amplify initiative is all about.